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Home News Checkered Flag Auto Group acquires Newport News dealership

Checkered Flag Auto Group acquires Newport News dealership

Purchase marks Virginia Beach-based auto retailer's entry into U.S. auto brands

Published May 25, 2021 by Beth JoJack

Virginia Beach-based Checkered Flag Auto Group announced Tuesday that it has purchased the Pomoco Chrysler, Dodge, Jeep, Ram, Alfa Romeo and Fiat dealership in Newport News.

The acquisition is the company’s first dealership on the peninsula and its first to include U.S. automotive brands.

Checkered Flag Auto Group consists of 10 other dealerships in the greater Hampton Roads region selling automotive brands including Toyota, Honda, Hyundai, Genesis, Volkswagen, Audi, BMW, Porsche, Land Rover and Jaguar.

Founded by Ed and Jean Snyder in 1964, Checkered Flag has about 600 employees and is run by the late couple’s son, Steve Snyder, the company’s president.

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