Consumer research facility to show off new space

Published March 6, 2017 by Paula C. Squires

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Richmond-based research firm Good Run Research & Recreation has opened what it describes as a “first-of-its-kind” research and event space, known as The Rec Room, and it wants to show it off.

The qualitative and quantitative research solutions firm, whose clients include such brand names as Kellogg’s, Dick’s, Whole Foods and Wrigley, will hold an open house on Tuesday of the 6,000-square-foot space at 4116 West Broad St. This is the first office for Good Run in its 7-year history, with the company typically going on site with clients in their facilities.

The open house, which will include tours and a ribbon cutting at 11 a.m. with ChamberRVA, will be held from 10 a.m. until 1 p.m.

According to the company, the expanded space combines the technological capabilities of the most advanced focus group facilities. Yet it also offers a casual environment with a living room and a bar, designed to help participants feel at home during research sessions.

In addition to market research sessions, the facility can accommodate corporate and private events. It offers AV equipment and private meeting rooms.