Dollar Tree launches digital media network

Chesapeake Media will help advertisers reach Family Dollar shoppers

Published April 23, 2021 by Jason Roop

Chesapeake-based Fortune 500 discount retailer Dollar Tree has launched a digital media arm that aims to connect advertisers with potential customers via its Family Dollar retail brand, it announced today.

Dollar Tree says its new venture, the Chesapeake Media Group, will offer services that help companies place ads on Family Dollar’s website and mobile app  — which has 14 million users registered for the Family Dollar Smart Coupons program.

“Brands will be able to directly reach millions of families across America through a variety of digital options,” Dollar Tree’s enterprise chief merchandising officer, Richard McNeely, said in a statement.

The company announced partnerships with Swiftly and Aki Technologies on the new digital platform.

Dollar Tree, which operates 15,685 stores in the United States and Canada, is one of three Fortune 500 companies in Hampton Roads.

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