Dollar Tree to rebrand Deals stores

Published October 13, 2015 by Jessica Sabbath

Dollar Tree Inc. is rebranding its 222 Deals stores, transitioning 217 into Dollar Tree stores and the remaining five into Family Dollar stores.

Dollar Tree acquired 138 Deals stores in 2006 and grew the brand to 222 locations in 19 states. The Deals stores offer discount prices on everyday essentials, seasonal and home products.

Dollar Tree expects to complete Deals conversions by the end of July 2016.

On July 6 of this year, Dollar Tree acquired 8,200 Family Dollar stores in 46 states. The company reiterated Tuesday its plans to complete at least 150 conversions of Family Dollar stores to the Dollar Tree brand by the end of October. More conversions are planned in 2016.

“This initiative to rebrand our Deals stores enhances our ability to focus on our two primary banners, Dollar Tree and Family Dollar, while improving efficiencies throughout our business,” Dollar Tree CEO Bob Sasser said in a statement. “We are very pleased with our progress on the Family Dollar integration, as we continue to focus on growing our business while creating long-term shareholder value.”