Halifax Regional Health System operations to adopt Sentara name

Published November 1, 2014 by Robert Powell, III

Beginning next February, the various operations of a South Boston-based health system will be rebranded to reflect their connection to Sentara Healthcare.

Halifax Regional Health System (HRHS) became part of Norfolk-based Sentara in July 2013.

Starting Feb. 1, all entities of HRHS, including the hospital, primary and specialty physician practices, long term care and home health and hospice services, will include the Sentara brand.

The hospital will become Sentara Halifax Regional Hospital. Other name changes will follow suit, such as The Woodview and MeadowView Terrace, which will become Sentara Woodview and Sentara MeadowView Terrace, respectively.

“Becoming part of the Sentara brand family will further position Halifax as the regional leader in providing quality health care and as part of the larger Sentara Healthcare family,” Halifax Regional’s President Chris A. Lumsden said in a statement.

“The names may be changing, but we will still live by the core values which have brought us to this point, and we are still working to help residents of Southern Virginia live a healthier life,” he said.

Notable HHS projects this year have included development and expansion of surgical services, including general surgery and orthopedics; addition of a new MRI machine; approval for the addition of another procedure room in the hospital’s catheterization lab; the addition of 14 new providers to the medical staff; and development of a strategic plan through 2017.