Long & Foster forms corporate partnership with VCU Athletics
Long & Foster Real Estate announced a new corporate partnership Tuesday with Virginia Commonwealth University’s (VCU) Athletics Department. The multi-year agreement is the first large-scale sponsorship that Long & Foster, based in Chantilly, has made with the Richmond university.
As part of the partnership, VCU has renamed the multi-purpose room at its Basketball Development Center as the Long & Foster Conference Room. The facility is used for business meetings during the workweek and serves as the hospitality suite for VCU’s major donors before basketball games.
Long & Foster said it also will have a suite at the women’s and men’s home basketball games, and its real estate agents will be able to invite buyers and sellers to join them in attending sporting events.
“Our agents are very enthusiastic about our most recent partnership with the largest sports attraction in the greater Richmond area,” Cindy Jez, vice president of regional marketing for Long & Foster’s Richmond, Southwest Virginia and Hampton Roads regions, said in a statement. “It affords them the opportunity to support our community and, at the same time, be a player in this new marketing endeavor.”
The multi-faceted partnership includes advertising opportunities, as well as added sponsorships of key VCU events. As an example, Long & Foster is sponsoring the basketball game between Old Dominion University and VCU on Dec. 2 at The Siegel Center.
While Long & Foster has supported local institutions in the Richmond area, such as collecting Toys for Tots, the company says the VCU partnership presents an opportunity for the brokerage to give back to its local community in a new capacity.
Long & Foster Real Estate is part of The Long & Foster Cos., a subsidiary of HomeServices of America, a Berkshire Hathaway affiliate. HomeServices is the nation’s second-largest real estate brokerage and one of the largest providers of integrated real estate services. Long & Foster Real Estate also is the exclusive affiliate for Christie’s International Real Estate throughout parts of the mid-Atlantic and Northeast.
The company has more than 230 offices, and it represents more than 11,000 agents in seven mid-Atlantic and Northeast states, plus the District of Columbia. The company, which has a productive commercial business in addition to its residential side, sold more than $31.2 billion worth of homes and helped people buy and sell homes nearly 88,000 times in 2016.