Lynchburg hotel to join Hilton’s Curio brand

Published November 19, 2015 by Jessica Sabbath

The Virginian, a historic building under redevelopment in Lynchburg, will join Hilton Worldwide’s boutique Curio brand.

The hotel, which will be named The Virginian Lynchburg, Curio Collection by Hilton, is expected to reopen in 2017.

Hilton launched its Curio brand last year, which now includes a collection of more than 70 independent upscale and luxury hotels. The Virginian Lynchburg will be Hilton’s first Curio-branded hotel in Virginia.

The Virginian opened as a hotel in 1913 but ultimately served as a low-income housing complex for almost 30 years until it closed in 2014.

Once restored, the hotel will offer 115 guestrooms, a ballroom and conference center, roof-top lounge, artisan coffee shop and a restaurant and bar.

“Our team continues to work tirelessly to bring The Virginian back to life in the best way possible,” Blair Godsey, development partner of Altus Group, said in a statement. “We promise to stay close to the design roots of this early 20th century architectural treasure, while ensuring that it surpasses expectations as a modern and luxurious new hotel.”