Marriott selects Baskervill as prototype architect for new hotel brand

Published March 12, 2014 by Paula C. Squires

Richmond-based Baskervill has been selected as the prototype architect for Marriott International’s new AC Hotels flag adaptation for the U.S. and Canadian market.

AC Hotels by Marriott is a collaboration between Marriott and Spanish AC Hotels, a brand that currently has 79 locations in Spain, Italy, Portugal, and France. Looking to gain a larger market share of younger tech-savvy travelers, the brand is meant to appeal to Millenials in an urban environment.

The first AC Hotels by Marriott is expected to open in the U.S. by the end of the year.

Baskervill is working with Marriott on the design work for the project, which includes guestroom and public space concepts.
It also maintains the prototype drawing for the Courtyard by Marriott brand.

Baskervill is a provider of design services for many of the nation’s largest brands and flags. Under the leadership of principals Carole Hochheiser Ross and Brad Richards, other Baskervill hospitality projects have included  work on the Wyndham Grand Orlando Resort, Bonnet Creek, Gettysburg Hotel, Richmond Marriott, Hyatt Dulles and the Lorien Hotel and Spa.

Baskervill is a full-service architectural, engineering, and interior design firm with offices in Richmond and Vienna.