Mutual Assurance Society of Va. names VP innovation, marketing

Mark Crutcher joins Richmond-based insurance company

Published December 1, 2020 by Sydney Lake

Richmond-based Mutual Assurance Society of Virginia announced Tuesday that it has named Mark Crutcher as its inaugural vice president of innovation and marketing.

Crutcher most recently was a senior product manager with Safe Auto and had previously served as Lititz Mutual’s vice president of marketing, underwriting and product development.

“Mutual Assurance’s goal is to embrace new technologies and customer’s demands while not upending its unique business model,” Crutcher said in a statement. “I’m here to ensure that we continue to deliver our unique value proposition in a changing marketplace.”

In his new role, he will focus on developing new products and pricing, developing a market strategy and introducing new technologies.

Founded in 1794, the Mutual Assurance Society of Virginia is a mutual asset property and casualty insurance company.