National Landing BID makes hires, promotions

Marketing, planning VPs announced

Published December 2, 2020 by Kate Andrews

The National Landing Business Improvement District (BID) announced Wednesday a slate of new hires and promotions, including two newly created vice president positions.

Ashley Forrester is the Arlington-based public-private partnership’s new vice president of marketing and communications, and Malaika Scriven is vice president of planning and development, posts recently created. Robert H. Mandle is now deputy executive director; Cassie Bate Hurley was named director of events and strategic partnerships, and Jasmine Gipson was appointed manager of planning and economic development.

Formerly the Crystal City BID, the organization now reflects the new name of the area encompassing Crystal City, Pentagon City and Potomac Yard, where Amazon.com Inc.’s $2.5 billion HQ2 East Coast headquarters is currently under construction, as well as other significant developments.

Forrester comes to the BID after serving as corporate director of communications and marketing at Events DC, which oversees conventions and sports at several Washington, D.C., venues, including the Walter E. Washington Convention Center and Nationals Park. Scriven, who will join the organization in late December, recently served as the chief of staff at the Washington, D.C., Office of Planning.

Mandle joined the BID in 2007 and most recently served as its chief operating officer, while Hurley was the partnership’s senior events manager. Gipson joined the organization in 2019 as a planning and operations associate.

The BID plans to expand its team further in 2021, according to its statement.