Old Navy taps Richmond’s Martin Agency for ad campaign

Launch set for May, say news reports

Published February 27, 2020 by Kate Andrews

Old Navy has chosen The Martin Agency as a creative agency partner, according to reports this week from AdAge and Ad Week.

“The Martin Agency is thrilled to announce that we’ll be working with Old Navy on a new campaign that will launch in May 2020,” the company said in a statement.

The Richmond-based advertising firm succeeds Chandelier Creative, which worked with the clothing retailer owned by The Gap Inc. for seven years. The first Old Navy advertising campaign created by Martin will air beginning in May, according to Ad Week. Jamie Gersch, Old Navy’s chief marketing officer, will oversee the campaign, AdAge reports.

The Martin Agency, which named former MullenLowe chief strategy officer Elizabeth Paul its new chief strategy officer last week, has won accounts for CarMax, Twisted Tea, Buffalo Wild Wings, UPS and DoorDash recently. The agency is owned by the Interpublic Group of Cos. (IPG) and is behind Geico’s memorable car insurance commercials, among other national campaigns.

According to AdAge and research firm Comvergence, Old Navy spends about $141 million on measured media — TV, internet, print and other paid platforms — in the United States.