Rack Room Shoes opens new store in The Pinnacle Shopping Center
Footwear retailer Rack Room Shoes celebrated its opening in a new location Thursday at The Pinnacle shopping center in Bristol, Tenn.
Previously located in the Bristol Mall, the new store offers more space and a larger collection of shoes. The store is 6,500 square feet, 1,500 feet more than in its old location.
Store officials say The Pinnacle, located off Interstate 81, offers a more accessible location on the northern side of the Tri-Cities area, which serves the regions surrounding Bristol, Va., Bristol, Tenn., and Johnson City and Kingsport, Tenn.
In addition to the physical store improvements, Rack Room Shoes said it plans various fundraisers and charitable giving campaigns for customers.
Every year, the retailer partners with Shoes That Fit, a grassroots non-profit organization that provides shoes to at-risk students, identified through local school liaisons.
Headquartered in Charlotte, N.C., Rack Room Shoes offers brands for men, women and children in comfort, dress, casual and athletic categories.