USA TODAY Travel Media Group acquires 10Best.com

Published January 16, 2013 by Jessica Sabbath

USA TODAY Travel Media Group announced Tuesday it has acquired travel site 10Best.com.

10Best.com provides original content on top attractions, things to see and do and restaurants for destinations. The content is written by a team of local travel experts. In 2012, 10Best.com averaged more than 700,000 monthly unique visitors who generated about 28 million pageviews.
Terms of the acquisition were not disclosed.

10Best.com will continue as a standalone travel media site. Its content will be featured in USA TODAY Travel Media Group’s current digital products and across Gannett media outlets, including websites of more than 100 local news organizations.McLean-based Gannett Co. Inc. owns USA TODAY.

“As we welcome the 10Best brand and team into the USA TODAY family, we believe their expertise in fresh, useful and engaging travel content will greatly contribute toward expanding our product offerings,” John Peters, president of USA TODAY Travel Media Group, said in a statement.