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Washington Football Team taps NYC marketing agency for rebrand
Code and Theory to work with the Ashburn-based NFL team
The Ashburn-based Washington Football Team announced Monday it has tapped New York City-based marketing agency Code and Theory as its agency partner while it continues its rebranding process and selects
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Downtown Suffolk unveils new branding
Businesses will have access to marketing materials
Published
The Suffolk Economic Development Department on Wednesday unveiled new Downtown Suffolk branding. Downtown District businesses will have access to the logo and other marketing tools developed by advertising agency BrandFirst.
Online education provider K12 Inc. rolls out new brand name
Herndon-based company to go by Stride Inc. starting Dec. 16
Published
Herndon-based online education provider K12 Inc. announced Wednesday plans to change its brand name to Stride Inc., effective Dec. 16. “A great education doesn’t stop at high school graduation,” Stride
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McLean defense contractor announces brand name change
E3/Sentinel rebrands to Avantus Federal
Published
McLean-based defense contractor E3/Sentinel LLC announced Monday it will operate under a new brand name, Avantus Federal. “This is a significant milestone for our organization and highlights our capabilities, our
Washington Redskins will retire name, logo
New team name not yet announced
Published
After nearly 88 years, the Ashburn-based Washington Redskins announced Monday morning that it will retire the Redskins name and logo after weeks of discussion over what many see as a
McLean-based Mars Inc. to change Uncle Ben’s rice brand
The move comes after PepsiCo announced rebranding of Aunt Jemima line
Published
After weeks of racial inequity protests and the removals of Confederate monuments across the United States, McLean-based global food product manufacturer Mars Inc. announced Wednesday it is “evaluating all possibilities”
Truist’s new branding reflects BB&T and SunTrust merger
BB&T and SunTrust won't adopt Truist branding for another 18 to 24 months.
Published
Truist Financial Corp. has unveiled a new logo and other branding following the completion of the December 2019 merger of Branch Banking and Trust Co. (BB&T) and SunTrust Banks Inc.