Hilton names vice president of brand communications
McLean-based Hilton Worldwide has named Craig Dezern vice president of brand communications, a newly created team.
Dezern will lead global communications across Hilton’s 14 brands as well as for the Hilton Honors loyalty program. The team Dezern will oversee focuses primarily on reaching consumer audiences around the world through brand storytelling and marketing communications.
Before joining Hilton, Dezern spent more than 20 years as a communications leader at the Walt Disney Co. Most recently, Dezern led a team of more than 100 driving media campaigns for Walt Disney Parks and Resorts.
Before joining Disney, Craig was a journalist for The Orlando Sentinel.
A native of Louisville, Ky., Dezern earned his a bachelor’s degree from Western Kentucky University. In 1992, Craig was a journalism fellow at the Yale Law School, earning a master’s degree in studies in law.