Sonabank and parent company rebrand as Primis

Southern National Bancorp of Virginia Inc. is now Primis Financial Corp.

Published March 31, 2021 by Jason Roop

A new vision for the company prompted Sonabank to rebrand itself as Primis Bank, company president and CEO Dennis J. Zember Jr. said Wednesday in a statement about the change.

“The new vision centers around being innovative in the way we deliver more meaningful results to our customers and our shareholders,” he said, “and doing so in a culture that is exciting and infectious.”

The Henrico County-headquartered bank formerly known as Sonabank is a subsidiary of McLean-based Southern National Bancorp of Virginia Inc., which changed its name to Primis Financial Corp. The company’s NASDAQ trading symbol switches from “SONA” to “FRST.”

Primis Financial Corp. reported $3.09 billion in total assets as of Dec. 31, with $2.44 billion in total loans and $2.43 billion in total deposits. Primis Bank has 42 full-service branches in Virginia and Maryland.

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